Businesses, large and small, are often surprised to uncover value in their
intangible assets, and want to explore ways of protecting and exploiting those
assets. Attendees will learn about:
- How to protect your "big idea"
- How to plan strategically to preserve
future value in your intangible assets
- License and monetize your intangible
assets
- How to identify trademarks, copyrights and the different interests
they protect
